AMAZON

Amazon Prime ‘Prime changes everything’ Social campaign

This project was an absolute delight and holds a special place in my heart, especially "Stella," which stands out as my favorite among the five videos we produced. We began with the iconic "Stella dog" meme and envisioned a thrilling new chapter for her—a journey where she orders a helmet from Amazon and embarks on a quest to become the next Evil Knievel.

These charming social films were designed as a dynamic extension of a highly successful broadcast campaign (no pressure!). My team orchestrated the entire creative process, from conceptual development and live action shoots to post-production, including cutting-edge VFX, animation, and meticulous editorial work.

The result was a captivating series that not only entertained but also perfectly complemented our broader campaign objectives.

• Client | Amazon

• Production Company | Lord Danger & Modern logic

• ECD | James McCarthy

• Director, Editor, and CD | Dan Packer

• EP | Melissa Langaas