PLANT FUEL | CREATIVE campaign

‘THE ONLY ANIMAL IN THE GYM SHOULD BE YOU.’

Collaborating with Creative Director Evan DeHaven, I was instrumental in establishing the Plant Fuel brand from the ground up. While Evan provided the creative vision and addressed the client’s needs, we worked closely together to bring the project to fruition. As the primary point of contact for the client, I assumed every role of Producer, delivering a diverse range of high-quality assets and ensuring that every detail was meticulously executed to perfection.

Our goal was to create a foundational content library that can be utilized across all distribution channels, including social media, the website, email campaigns, print materials, public relations, direct-to-consumer platforms, and in-store displays. As a team we crushed that goal, and the client was over the moon with the outcome.